Influence of social media on maternal decision-making and breastfeeding practices

doi:10.5409/wjcp.v13.i4.94755

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World Journal of Clinical Pediatrics

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Letter to the Editor

World J Clin Pediatr. Dec 9, 2024; 13(4): 94755
Published online Dec 9, 2024. doi: 10.5409/wjcp.v13.i4.94755

Influence of social media on maternal decision-making and breastfeeding practices

Gowda Parameshwara Prashanth

Gowda Parameshwara Prashanth, Department of Paediatrics, National University of Science and Technology, Sohar 321, Oman

Author contributions: Prashanth GP conceived the idea, collected and interpreted the data, and drafted the manuscript. Prashanth GP approved the final version of the manuscript and agreed to be accountable for all aspects of the work.

Conflict-of-interest statement: The authors declare that they have no conflict of interest.

Corresponding author: Gowda Parameshwara Prashanth, DNB, MBBS, MD, MRCPCH, Associate Professor, Department of Paediatrics, National University of Science and Technology, Al Tareef, Sohar 321, Oman. prashanth_lucknow@yahoo.com

Received: March 25, 2024
Revised: August 27, 2024
Accepted: August 28, 2024
Published online: December 9, 2024
Processing time: 219 Days and 10.3 Hours

Core Tip

Core Tip: Maternal breastfeeding decisions are influenced by multifactorial biopsychosocial determinants. Inaccurate information on social media may exaggerate potential difficulties in breastfeeding, promote the use of formula milk alternatives, or undermine mothers' confidence in their abilities to breastfeed. Addressing misinformation on social media channels is crucial for empowering informed maternal decision-making.